There is no Carrot in Carrot Cake!: My first book!

Front Cover

You might have read about this book on the front page of the Sunday Times recently. Prof Tommy Koh was calling for hawker food to be taught in culinary schools so that we can preserve the integrity of our hawker dishes.

Anyway, my publishers Epigram had asked me to contribute photos for this book which is written as a guidebook for tourist who may not know about our local dishes. I was quite surprised that Epigram has made me a Co-Author of the “Carrot Cake” book so now I can actually say that I have published a book! It certainly was not something I ever thought I would do.

Inside

Anyway this is a good book if you have friends from overseas who have no idea what Ang Ku Kueh is and perhaps you might even find difficulty trying to explain it to them youself! It is being sold at all major bookshops for $15. Great as a gift for your foreign guests!

Back Cover

The book that is based on ieatishootipost will be published towards the end of the year just in time for Christmas. You might have caught a glimpse of it in the CNA episode of Singapore Heartbeat recently. I am planning to do pre-orders for the book very soon. All the proceeds from the pre-orders will be donated to fund the work of Goducate. We have already raised $22K for the first van and a team will be heading up to Sandakan on 17 Sep to present the van to the Sandakan community. But there is still so much more to be done!

So far Canon, Killiney Kopitiam, Good Morning Nanyang Cafe and Astons have confirmed that they would like to support our project by pre-ordering the books. My target is 2000 books to be pre-sold which will raise at least $20K for Goducate. If you think you or you can get your company to pre-order the books, do write to me at leslie.tay@gmail.com. Epigram will be giving me the promo kit soon and I can send it to you for your preview.

Related Posts

Subscribe
Notify of

0 Comments
Inline Feedbacks
View all comments

UNESCO Hawker Food Trail

Knowledge Resource

Ultimate Durian Guide
Learn about MSW, D24, Golden Phoenix, D101, D13, D88 and other durians!
Prawn Files
Learn about all the prawns in our local wet market!
Sushi Files
Resource about all the sushi fish! Otoro, Chutoro, Akami, Aji, Shirodane……..
Local Fish Files
Resource on local fish found in our wet markets